Press Coverage
2006 - 2008 Press Coverage
"Sonoran Living Live" - KNXV - TV (Oct 31, 2008)
Creating fun fruit treats for Halloween with Chef Elaina Kroll from Dulcinea Farms.
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"the View from the Bay" - KGO - TV (Oct 30, 2008)
Halloween treats featuring PureHeart Watermelons and Tuscan- Style Cantaloupes.
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"Lunch Break" - KOVR-TV (Oct 29, 2008)
Chef Elaina Kroll celebrating a healthy Halloween with Pumpkin Cantaloupe Smoothies, Monster Melon Heads, cookie cutter ghosts and more.
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California Country (Oct 24, 2008)
California Country dives into the local ingredients used by Foreign Cinema Restaurant in San Francisco to the fields of Dulcinea Farms to investigate why they are so special. Also, don't miss Elaina Kroll's fabulous recipe segement!
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Grocery Headquarters (Sep 2008)
Some brands have made a name for themselves because of the uniqueness of their products. Take Dulcinea Farms. The Ladera Ranch, Calif.-based grower markets items such as PureHeart Mini Seedless Watermelons, Tuscan-Style cantaloupes and Rosso Bruno tomatoes.
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San Diego LIVING (Aug 26, 2008)
It is time to teach your picky eater...to play with their food! Chef Elaina Kroll from Dulcinea Farms shares easy ideas that can make healthy eating fun.
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ocregister - Fast Food Maven (Aug 20, 2008)
Today, Fresh & Easy plans to announce that it will add three new store locations in Orange County, including one in Rancho Santa Margarita. The announcement will be made as the British retailer opens its 8th Orange County Fresh & Easy market this morning in Orange.
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Iron Chef (Aug 17, 2008)
Melon brain freeze magic. Dulcinea melons on Iron Chef America
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Grocery Headquarters (Aug 2008)
LADERA RANCH, CALIF. BASED DULCINEA FARMS is introducing several unique melons to the marketplace. Dulcinea Sweet 'n Crisp cantaloupe is crisp like a juicy apple and is being introduced to California consumers as a Dulcinea exclusive.
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Star-Telegram.com - Living (June 25, 2008)
With the prices that melons are commanding these days, you want them to be special, and many of them aren’t. But the Dulcinea Farms melons now on display at local supermarkets are worth checking out.
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ocregister (June 16, 2008)
Think global, buy local. Dulcinea Farms in Ladera Ranch has the most delicious little melons. View Video
The Produce News - Vol. 111, No. 22 (June 2, 2008)
Dulcinea Farms starts "with determining the needs and wants of consumers, and then develops the products to meet them... products with the taste, size, shape and color that provide the ultimate eating experience..."
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LeighAnn (June 2008)
Oprah & The Today Show are the backdrop for a culinary magician as she conjures up innovative, tasty creations in four minutes in High Definition. View Video
Produce Business - Vol. 24, No. 6 (June 2008)
Luzius Caviezel was appointed general manager. He brings vast experience in branded consumer goods and will be responsible for improving efficiencies, enhancing innovation, introducing innovative products and developing packaging.
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Valley Magazine - May/June 2008 (June 2008)
Are you truly satisfied with the tomatoes you've been putting in your salads, sandwiches and stews? If not, look for Dulcinea Rosso Bruno premium vine-ripened tomatoes at your local grocery store.
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Fresh Digest - Vol. 36, No. 3 (June 2008)
Five years into existence as a fresh marketer, Dulcinea Farms has accomplished about 60 percent of what it set out to do in it's original five year plan. That is the assessment of Keith Kato, the company's senior vice president of sales and marketing.
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“News at Noon,” Sacramento - KOVR-TV (CBS) (April 2, 2008)
This leading Sacramento broadcast station featured a live cooking segment highlighting the Rosso Bruno Tomato through our work with Host Tina Macuha.
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“Good Day Sacramento” - KMAX-TV (WB) (April 2, 2008)
As a result of Dulcinea Farms' relationship with Host Tina Macuha, this popular morning show featured two live Rosso Bruno cooking segments.
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The Packer – Trade Watch (March 10, 2008)
Keith Kato has been promoted to senior vice president of sales and marketing at Ladera Ranch, Calif.-based Dulcinea Farms LLC. Luzius Caviezel has joined the firm as general manager, according to a news release.
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Produce Merchandising – New Product Directory (Feb 20, 2008)
Dulcinea Farms LLC, Ladera Ranch LLC, Ladera Ranch, Calif., expands their line of fresh produce to include Rosso Bruno premium vine-fresh tomatoes. The Rosso Bruno tomato is ready-to-eat when it is a brown color with hints of green.
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The Produce News – Vol. 111, No. 7 (Feb 18, 2008)
Syngenta, a world-wide leader in the agribusiness environment, developed the PureHeart watermelon variety, and then determined that the best way to market this personal-sized, seedless watermelon was to keep control of the product from the field to the retailer’s shelf by launching its own growing and shipping company, Dulcinea Farms LLC.
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“News 6 Today”, Palm Springs - KMIR-TV (NBC, Palm Springs) (Jan 14, 2008)
Through our work with Segment Producer Kristen Outlaw, the station aired a live cooking demonstration highlighting the Rosso Bruno Tomato.
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Desert Post Weekly – Quick Bites (Jan 10, 2008)
These charming little hybrid tomatoes are wonderful sliced in a sandwich when their shoulders (the bit near the stem end) are green and the bottoms are beginning to brown up. Find recipes, legend of the fruit, and nutritional info on www.dulcinea.com.
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“News in the Morning”, San Diego - KNSD-TV (NBC, San Diego) (Dec 6, 2007)
Through our outreach to Executive Producer Jayne McClinton, the station featured a live cooking demonstration highlighting the Rosso Bruno Tomato.
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Fresh Cut – A Mixed Bag (Dec 2007)
Garden Highway has handled the overwrap products for Dulcinea Farms, and that relationship has led to the new fresh-cut cantaloupe and watermelon chunks. Ladera Ranch, Calif.-based Dulcinea introduced its new fresh-cut line at the Produce Marketing Association Fresh Summit in October in Houston.
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The Produce News – Vol. 110, No. 44 (Oct 29, 2007)
Complementing its existing line of specialty melons, Dulcinea Farms has tested and will be introducing a new melon, the Dulcinea “Sweet ‘n Crisp” Asian-style cantaloupe, to the marketplace in summer 2008.
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The Birmingham News – Real Simple (Oct 27, 2007)
The Birmingham News offers solutions to 5 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes.
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The Packer (Oct 15, 2007)
Next May the Ladera Ranch, Calif.-based marketer will begin three initiatives, including the commercial launch of the new Sweet ‘n Crisp melon, described as having the “kick of flavor of Juicy Fruit gum, with crisp flesh and a good finishing bouquet.”
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The News-Journal (Sep 29, 2007)
The News-Journal offers solutions to 3 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes.
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The Atlanta Journal Constitution (Sep 29, 2007)
The Atlanta Journal Constitution offers solutions to 5 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes.
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The Syracuse Post-Standard (Sep 16, 2007)
The Post-Standard offers solutions to 4 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes.
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The Daily Review (Sep 15, 2007)
For those in the watermelon trade, less is more. A small, sweet version of the traditional summer treat has become the darling of the fruit market. In 2006, mini-watermelons [like Dulcinea’s] captured 8.5 percent of the U.S. Market [as the] fastest-growing segment of the market, jumping 24 percent from the previous year.
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Tri-Valley Herald (Sep 15, 2007)
For those in the watermelon trade, less is more. A small, sweet version of the traditional summer treat has become the darling of the fruit market. In 2006, mini-watermelons [like Dulcinea’s] captured 8.5 percent of the U.S. Market [as the] fastest-growing segment of the market, jumping 24 percent from the previous year.
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Free Lance (Sep 12, 2007)
The Free Lance offers $4 or less solutions to 4 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes.
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Gilroy Dispatch (Sep 12, 2007)
The Gilroy Dispatch offers $4 or less solutions to 4 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes. Reprinted with permission from Real Simple Magazine.
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The Arizona Republic (Sep 10, 2007)
The Arizona Republic offers solutions to 5 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes.
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Tyler Courier-Times-Telegraph (Sep 9, 2007)
Tyler Courier-Times-Telegraph offers $4 or less solutions to 4 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes. Reprinted with permission from Real Simple Magazine.
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Lancaster New Era (Sep 8, 2007)
Lancaster New Era offers $4 or less solutions to 4 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes. Reprinted with permission from Real Simple Magazine.
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Real Simple (Sep 2007)
Real Simple offers $4 or less solutions to 4 common household problems, including how to save the remainder of a melon sliced prematurely. The tip mentions Dulcinea Extra Sweet Tuscan Style cantaloupes.
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Mercury News Online (Aug 29, 2007)
There’s a new melon in town. Dulcinea Sweet ‘n Crisp Asian-Style Cantaloupe is crispy, super juicy and intensely flavored.
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Santa Barbara News-Press – Food (Aug 16, 2007)
Dulcinea Farms’ Sweet ‘n Crisp Asian-Style Cantaloupe, when at its peak, is crisp like an apple but still has slightly sweet melon flavor.
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“Fox & Friends”, Fox News Channel (Aug 13, 2007)
Victoria Pericon, a spokeswoman from Dulcinea Farms, tells the live audience how to get your kids to eat healthy snacks of fruits and veggies. Make PureHeart mini-seedless watermelon cut-outs with cookie cutters, and dip fresh vegetables in healthy dips.
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San Francisco Chronicle – Food, What’s New (Aug 1, 2007)
The light orange-colored flesh of the Sweet ‘n Crisp Asian-Style Cantaloupe, produced by Dulcinea, resembles that of a traditional cantaloupe but is crisp and more delicately sweet.
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Daily News – Shop > Gotta have it (Aug 1, 2007)
Orange County-based Dulcinea Farms has introduced Sweet ‘n Crisp Asian-Style cantaloupe, with a creamy-orange interior color, sweet flavor, and the texture and crunch of a crisp apple.
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Redbook (Aug 2007)
Redbook features PureHeart seedless watermelon – small enough to fit in the fridge, it’s seedless, and it even has a thin rind so you get more sweet, juicy fruit in every slice!
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Daily News Online (July 31, 2007)
Orange County-based Dulcinea Farms has introduced Sweet ‘n Crisp Asian-Style cantaloupe, with a creamy-orange interior color, sweet flavor, and the texture and crunch of a crisp apple.
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Daily Candy LA – Eat (July 26, 2007)
A new hybrid fruit that looks, tastes, and smells like a melon but is crisp like an apple.
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Quick & Simple – Offers (July 24, 2007)
Coupon for free Dulcinea PureHeart Seedless Watermelon – the mini seedless watermelon easy to transport and the ideal picnic treat!
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Woman’s Day – WDFOOD (July 2, 2007)
Woman’s Day will award fifty lucky winners with a gift certificate for a Dulcinea PureHeart Seedless Watermelon. Celebrate summer with the ultimate refreshing snack!
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The Packer – Shipping Profile (June 11, 2007)
Since 2006, Dulcinea has been expanding its company in two ways. It has developed its watermelon program into a 52-week venture and expanded distribution centers into the Midwest and East Coast states.
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The Produce News (June 4, 2007)
Ladera Ranch, CA-based Dulcinea Farms, the fully integrated producer of innovative, ultra-premium-quality produce, has introduced a uniquely small, miniature seedless watermelon, offering consumers an entirely new level of taste and convenience.
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Produce Merchandising (June 2007)
Customers are willing to spend more money on brand-name tomatoes, as evidenced by the success of Dulcinea’s Rosso Bruno variety. Includes display tips for retailers, and comments from Amy Lazenby, director of new products and innovation for Dulcinea.
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Orange Coast (June 2007)
General Manager of Dulcinea Farms, Keith Kato shares his favorite fatherhood moments. Kato is one of the seven Orange County dads featured in this issue of Orange Coast.
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The Produce News (May 21, 2007)
Photo of Joe McGuire and C.J. Lamarca of Rosemont Farms, with some of the company’s PureHeart seedless watermelon and extra sweet Tuscan-Style cantaloupe, which it is growing and marketing with Dulcinea Farms.
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OC Metro (April 26, 2007)
Justin Schmidt, age 31, oversees all Dulcinea produce in the U.S. and Latin America. Schmidt is 1 of 40 successful young entrepreneurs and execs featured in this issue of OC Metro.
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“News at 5 p.m.”, Fox News Channel (ABC, San Francisco) (April 13, 2007)
The weekly “Finney’s Friday Free Stuff” giveaway segment featured the Rosso Bruno.
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Family Circle – Health News (April 1, 2007)
Pamela Peeke, M.D., author of Body for Life for Women (Rodale), suggests five fixes to make over your health in no time. Tip 5 is to “try a super tomato” – the Dulcinea Rosso Bruno tomato, with more fiber and vitamin A than traditional tomatoes.
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Redbook (April 2007)
10 readers will each win a gift certificate for a year’s supply of Dulcinea Farms’ cantaloupes!
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Health (April 2007)
The new greenhouse-grown Rosso Bruno tomato, developed by Dulcinea Farms, has an intense flavor, and the flesh is firm and juicy.
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“Buenos Dias”, KVEA-TV (Telemundo, Los Angeles) (March 27, 2007)
Irene Cabanas appeared in two live cooking demonstrations on this leading Spanish-language program.
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Food Business News – Who’s Who (March 6, 2007)
Dulcinea Farms, a produce company, appointed Tessa Sarrazin as director of finance and administration.
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OC Metro – Ticker (March 1, 2007)
Dulcinea Farms has appointed Tessa Sarrazin director of finance and administration.
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Food Technology (March 2007)
Supermarkets are taking a “fresh” approach to home cooking, making meals easier, fresher, healthier and more exciting than ever before. Produce-based meals have moved center stage, with new varieties like Dulcinea’s Rosso Bruno, a deep-reddish-brown tomato.
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The Produce News (Feb 19, 2007)
Dulcinea Farms, a producer of premium produce, has named Tessa Sarrazin director of finance and administration.
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The Packer (Feb 19, 2007)
Tessa Sarrazin will bring her 11 years of experience in financial management to Dulcinea Farms, Ladera Ranch, Calif., as its director of finance and administration.
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The Orange County Register – What’s New (Feb 16, 2007)
Tessa Sarrazin was appointed as director of finance and administration at Dulcinea Farms in Ladera Ranch.
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Good Housekeeping (Feb 2007)
For a refreshing change to “dead-of-winter” supermarket tomatoes, try the new vine-ripened variety that has all the juicy sweetness of a farmer’s market heirloom.
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Fresno Magazine – Fave Things (Feb 2007)
Article features Dulcinea Farms, LLC Pureheart Seedless Watermelon weighs approximately 3-6 lbs. which makes it convenient for storing, disposing, and carrying.
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Daily Beauty (Jan 22, 2007)
Enter Dulcinea Rosso Bruno Tomato, a vine-ripened, full-flavored tomoto that changes in color from brown to green to red as it ripens. These hyper-color tomatoes, like all traditional tomatoes, are naturally low in calories, fat, cholesterol, and sodium and are a good source of antioxidants, vitamins A & C and lycopene.
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Daily Breeze (Jan 17, 2007)
Dulcinea Farms has introduced Rosso Bruno tomatoes, greenhouse-grown in Oxnard. Juicy and rich in flavor, these medium-size tomatoes, a wild European variety, are best eaten when they have a unique, reddish brown color with hints of green.
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Detroit Free Press – Food (Jan 10, 2007)
Dulcinea Farms has introduced Rosso Bruno vineyard-fresh tomatoes, greenhouse-grown in Oxnard, Calif. Juicy and rich in flavor, these medium-size tomatoes, a wild European variety, are best eaten when they have a unique, reddish brown color with hints of green.
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Daily News (Jan 9, 2007)
Dulcinea Farms has introduced Rosso Bruno tomatoes, greenhouse-grown in Oxnard. Juicy and rich in flavor, these medium-size tomatoes, a wild European variety, are best eaten when they have a unique, reddish brown color with hints of green.
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The Vegetable Growers News – Vol. 41, No. 1 (Jan 2007)
Consumer research told Dulcinea Farms that buyers want small watermelons with no seeds and thin rinds – and great taste. PureHeart seedless watermelons are small, juicy, and have thin rinds.
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Beauty News LA Online (Jan 2007)
Dulcinea Farms has just introduced the Rosso Bruno Tomato to the City of Angels. The Rosso Bruno tomato is a hybrid cross of two wild, European tomato lines and is ready-to-eat when the color is rich, beautiful brown with hints of green.
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Quick & Simple – Offers (Nov 21, 2006)
Coupon for free Dulcinea Rosso Bruno Premium vine-fresh tomatoes.
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The New York Times (Nov 1, 2006)
The Dulcinea Rosso Bruno, a hybrid of a couple of wild tomato varieties, is vine-ripened in greenhouses in British Columbia and in California. The flavor is rich with good acid balance.
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Redbook (Nov 2006)
5 readers will each win a year’s supply of assorted fruit from Dulcinea Farms!
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Produce Business – Vol. 22, No. 11 (Nov 2006)
Dulcinea Farms, LLC, Ladera Ranch, CA and Rosemont Farms, Boca Raton, FL, announced a growing, distribution and marketing partnership to increase production, distribution, sales, and consumption of Dulcinea brand fresh fruits and vegetables.
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Self: Got 5 minutes? (Nov 2006)
Features Dulcinea Farms’ Rosso Bruno tomato that looks like a plum, but it’s actually a flavorful new hybrid fruit – with healthy benefits!
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Food Business News (Oct 31, 2006)
Dulcinea Farms LLC has introduced Rosso Bruno Premium Vine-Fresh Tomatoes in the U.S.
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The Packer (Oct 30, 2006)
A major California grower-shipper has teamed up with a leading East Coast grower-importer in an exclusive venture to extend the reach of both companies throughout the U.S. and Canada.
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The Produce News – Vol. 109, No. 43 (Oct 30, 2006)
California-based Dulcinea Farms and Florida-based Rosemont Farms announced at the Produce Marketing Association Convention in San Diego a strategic alliance that will increase the production and distribution of “Dulcinea” brand fresh fruits and vegetables.
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Los Angeles Times (Sep 25, 2006)
Dulcinea Farms is one of the pioneers in the rising mini-melon industry. Dulcinea’s PureHeart brand is just four years out of the hybrid seed laboratory but is grabbing shelf space in stores and taking over fields in California, Arizona, and Mexico previously planted with bigger melons or cotton.
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Progressive Grocer – Vol. 85, No. 13 (Sep 15, 2006)
The California company that made a splash with its PureHeart personal-size watermelon – Ladera Ranch, Calif.-based Dulcinea Farms, LLC – is now on the scene with a full-flavored premium tomato, dubbed Rosso Bruno, which turns a deep reddish brown when ripe.
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The Miami Herald – International Edition (Sep 3, 2006)
The California company that made a splash with its PureHeart personal-size watermelon – Ladera Ranch, Calif.-based Dulcinea Farms, LLC – is out with a full-flavored premium tomato, the Rosso Bruno, which turns a deep reddish brown when ripe.
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Better Homes & Gardens, Heart Healthy Living – Eat Right (Sep 2006)
Enjoy Dulcinea Extra-Sweet Tuscan-Style Cantaloupe, 3- to 6- pounds each, through October.
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California Country – Vol. 29, No. 5 (Sep 2006)
The quality and selection of locally grown foods has never been greater, including a host of new products from innovative farmers and food companies. Article features Dulcinea Farms’ Rosso Bruno vine-fresh tomato.
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The Argus – Food & Wine (Aug 30, 2006)
With its deep burgundy-brown color, this smooth, round orb is sometimes mistaken for a plum. But there’s no mistaking the new Rosso Bruno tomato as anything but beautiful and super tasty.
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Rosso Bruno Syndicated (Aug 30, 2006)
With its deep burgundy-brown color, this smooth, round orb is sometimes mistaken for a plum. But there’s no mistaking the new Rosso Bruno tomato as anything but beautiful and super tasty.
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San Jose Mercury News – Food + Wine (Aug 30, 2006)
With its deep burgundy-brown color, this smooth, round orb is sometimes mistaken for a plum. But there’s no mistaking the new Rosso Bruno tomato as anything but beautiful and super tasty.
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The Miami Herald (Aug 24, 2006)
The California company that made a splash with its PureHeart personal-size watermelon – Ladera Ranch, Calif.-based Dulcinea Farms, LLC – is out with a full-flavored premium tomato, the Rosso Bruno, which turns a deep reddish brown when ripe.
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The Cincinatti Enquirer – Life (Entertainment & Food) (Aug 23, 2006)
The Rosso Bruno tomato is ready to eat when it turns brown with hints of green. The Rosso Brunos have a fresh, rich tomato taste.
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Productores de Hortalizas – Especial del Tomate (Aug 2006)
Dulcinea Farms, LLC, y Oppenheimer han introducido el Nuevo tomate Dulcinea Rosso Bruno de color café.
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Grocery Headquarters (Aug 2006)
Dulcinea Farms, LLC has introduced Rosso Bruno premium vine-fresh tomatoes. When ripe it turns a deep brown with hints of green near the shoulder.
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Redbook – News & Views (July 25, 2006)
REDBOOK Lifestyle Editor Jen Jafarzadeh gives you pointers on how to keep your tomatoes in tip-top shape, and where to find palm-sized watermelons. Features Dulcinea Farms’ Rosso Bruno tomatoes.
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Rocky Mountain News - Shop Smart: Food (June 21, 2006)
After a successful market test last summer at Safeway stores, Dulcinea extra-sweet Tuscan-style cantaloupes are “going broad” to King Soopers, Safeway, and Albertsons.
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Las Vegas Life (June 2006)
With Dulcinea cantaloupes, there’s no more melon shaking, sniffing or squeezing to determine ripeness. These pieces of fruit actually tell you when they’re ripe.
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Viv Mag – Premiere Issue (June 2006)
From Dulcinea (www.dulcinea.com), producers of the cantaloupe-size seedless watermelon, comes an exotic-looking tomato designed to take the guesswork out of telling when it is ready to eat.
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Arizona Foothills (June 2006)
Grown from Italian hybrid seeds, the Dulcinea Extra Sweet Tuscan Style Cantaloupe’s self-telling exterior transforms from dark green to golden yellow as the melon ripens, marking the end of sour, pucker-inducing bites.
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Boston Magazine – The Dish (June 2006)
Dulcinea Extra Sweet Tuscan-style cantaloupes, grown out west from Italian seeds, taste (perhaps not surprisingly) like sugar-packed sunshine.
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Produce Merchandising (June 2006)
A buyer’s guide to receiving the most flavorful tomatoes each season. The Dulcinea Farms Rosso Bruno tomato peaks when its rich brown with hints of green. In fact, she says when the tomato is completely red, it’s over-ripe.
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C Magazine – The Menu (June 2006)
Without chemical tinkering, Dulcinea Farms of Ladera Ranch has cross-bred its cantaloupes into a Tuscan-style specimen with juicy, creamsicle-like flesh.
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Nutrition Action – Vol. 33, No. 4 (May 2006)
Sliced-and-wrapped wedges are fine, but they’re never quite as fresh and crisp as a just-cut melon. Now watermelon lovers can have the best of both worlds: mini watermelons the size of a large cantaloupe, sold under names like the Dulcinea PureHeart.
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Phoenix Magazine (May 2006)
The Dulcinea Extra Sweet Tuscan Style Cantaloupe is sweeter than its original counterpart, and is distinguished by its deep-grooved outer appearance and rich, juicy, deep-orange inside.
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Produce Business (May 2006)
Booth #10435: Dulcinea Farms, Ladera Ranch, CA: At Dulcinea Farms, there is nothing more important than meeting our consumers’ needs with the best tasting produce in any season.
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Coast (May 2006)
Ladera Ranch-based Dulcinea Farms has engineered a cantaloupe with a self-telling grooved skin. If the grooves are green it’s mild and firm. As the fruit ripens, its skin will move from green to gold and, the golder the grooves, the sweeter the flavor.
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